Freedom in the world of technical documentation does not mean anarchy. Freedom allows everyone to work toward the same goal.
How is this accomplished for tech doc teams? Via structure. And what does structure give you? Consistently delivered content that your customers can trust to find the information they need.
When considering a move to structured content, some technical writers are concerned that enforcing content structure also means enforcing constructs that limit creativity and freedom in product documentation. But the truth is structured content helps technical communicators improve the way content gets developed, managed, and presented. Structured content is also a great enabler to work and develop content in a collaborative way.
Mark Gross, President at DCL, and Steve Wiseman, CEO at Paligo, explore the paradox that structured content indeed opens new doors for creativity, accuracy, and scalability in technical documentation. And what does structured content have to do with tennis? Well, Steve explains it rather elegantly:
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